Healthy Tarrant County Collaboration starts “Superpower” campaign

Did you know that certain fruits and vegetables have superpowers? The Healthy Tarrant County Collaboration does, and in November it started the aggressive communications campaign “Live a More Colorful Life” to inspire residents to add more fruits and vegetables to their daily diet.

As part of the Plan4Health grant, the campaign can be seen on 15 bus benches, nine billboards and numerous posters, flyers and banners within the 76105, 76112, and 76119 zip codes. Utilizing DFW Hospital Council (DFWHC) Foundation data, the Collaborative designated the three zip codes as “problem areas” in community with a high prevalence of obesity and diabetes.

In October, Healthy Tarrant County sent a direct mail piece to every household in the three zip codes with details on the campaign in addition to information on “Fruitful Friday” events held in the community.

Healthy Tarrant County also worked with students of Paul Laurence Dunbar High School to repaint the exterior of Ramey Market located in the 76105 zip code. The store, which opened December 10, specializes in the sale of fresh fruits and vegetables, in addition to other healthy choices.

The Healthy Tarrant County Collaborative is a partner of the DFWHC Foundation’s Community Health Collaborative, an organization made up of 32 residents with expertise in public health, data analysis and strategic planning. The team is working towards understanding health and disease disparities in North Texas while creating plans to promote healthier lives. For information, please contact Sushma Sharma at ssharma@dfwhcfoundation.org.