Foundation’s “Stop C-diff Now!” campaign receives five awards
The DFW Hospital Council (DFWHC) Foundation’s fall public awareness campaign “Stop C-diff Now!” has now officially received five awards from national organizations for its video, commercial and website. The campaign began in August to raise awareness on the dangers of the acute diarrhea caused by the Clostridium difficile bacteria. The bacterial infection is linked to 20,000 deaths in the U.S. each year. The campaign urged citizens to wash their hands with soap after going to the restroom.
The campaign received two 2014 MarCom Platinum Awards, the highest honor in the competition, for the video and commercial. It has also received three 2014 Davey Awards for website, print commercial and video commercial.
The MarCom Award is a creative competition for companies involved in media concepts including writing, design and video production. It is administered and judged by the Association of Marketing and Communication Professionals. The Davey Award is an international competition honoring the achievements of smaller campaigns noted for their creativity.
The “Stop C-Diff Now!” website, to include the award-winning videos, can be found here. Working with the DFWHC Foundation, the campaign was launched by Agency Creative.
This public awareness campaign is brought to you by the DFWHC Foundation Hospital Engagement Network, under contract with the Centers for Medicare and Medicaid Services, an agency of the U.S. Department of Health and Human Services, Contract #HHSM-500-2012-0025.