Foundation’s “Fight C-Diff” initiative highlighted by videos
The Dallas-Fort Worth Hospital Council (DFWHC) Foundation’s ongoing public awareness campaign “Fight C-Diff,” about C-diff, an acute diarrhea caused by the Clostridium difficile bacteria, has been highlighted by videos promoting the message for people to wash their hands with soap. The bacterial infection is linked to 20,000 deaths in the U.S. every year with an estimated 1 in 5 North Texans a potential carrier of the germ. The best way to stop the germ? Wash your hands with soap after going to the restroom.
C-diff is the leading cause of infectious diarrhea in hospitalized patients, disproportionately affecting older adults as well as patients in long‐term and specialty care facilities. The exposure risks are increased by use of broad-spectrum antibiotics, gastrointestinal procedures, and for those with serious underlying health or immune-compromising conditions.
A video has been running as a television commercial for over a month. Last week, a special “Making Of” documentary on the production of the commercial was released through social media. To check out the videos, click the graphics below.
For more information about C-diff and tips to prevent it, visit StopCDiffNow.org. This DFWHC Foundation campaign was launched by Agency Creative.
This public awareness campaign is brought to you by the DFWHC Foundation Hospital Engagement Network, under contract with the Centers for Medicare and Medicaid Services, an agency of the U.S. Department of Health and Human Services, Contract #HHSM-500-2012-0025.