Foundation’s C-diff campaign receives sixth award
Not since “Titanic” has a production received so many awards. The DFW Hospital Council (DFWHC) Foundation’s fall public awareness campaign “Stop C-diff Now!” received its sixth award in June for its commercial titled “Wash.” The commercial was presented the Silver “People’s Choice” Telly Award during the 36th annual ceremony.
The DFWHC Foundation’s campaign began last August to raise awareness on the dangers of the acute diarrhea caused by the Clostridium difficile bacteria. The infection is linked to 20,000 deaths in the U.S. each year. The campaign urged citizens to wash their hands with soap after going to the restroom.
The campaign was previously awarded two MarCom Platinum Awards for video and commercial and three Davey Awards for website, print commercial and video. To check out the video and to learn more about C-diff, click here.
Patti Taylor, director of quality and patient safety services at the DFWHC Foundation, coordinated the project while the firm Agency Creative produced the video and launched the campaign.